That realization is the basis of Sansar, which represents an entirely new take on virtual worlds for the company. Unlike with Second Life, the Linden Lab is shifting away from having a single massive virtual world, choosing instead to set itself up as an enabler of creators by making Sansar a platform, rather than an all encompassing virtual landscape.
More like the ‘WordPress of social virtual spaces’, the company readily compares.
That means that users will not ‘enter the world of Sansar‘ any more than they would ‘visit WordPress’ to find content online. Instead—much like accessing a website via a URL that’s built atop WordPress—users will seek out and choose to visit individual virtual worlds built atop Sansar.